We all know how overcrowded our inboxes can get. When competing with thousands of online retailers, it can be difficult to stand out. Email marketing serves as a direct line of communication between a brand and its customers. The best way to maintain that connection is by building intrigue, utilizing a consistent format, and clearly communicating the value of opening the email and clicking through.

My role: Design high-impact email creatives that promoted product launches, communicated sitewide promotions, and created urgency to drive customer engagement and sales. This collection includes a wide range of email marketing assets, including promotional campaigns, product discovery emails, transactional communications, welcome series, and loyalty campaigns for JustFab and ShoeDazzle.