To celebrate Women’s History Month, JustFab hosted an exclusive event at their Los Angeles headquarters for local influencers. Guests received a preview of upcoming collections, participated in a branded photoshoot experience, enjoyed a curated lunch, and connected with the women behind the brand in an intimate, community-focused setting.

Objective: Create an Instagram-worthy brand experience that celebrated Women’s History Month while strengthening customer connection and brand engagement.

My Role: Developed a visual identity that aligned with the established JustFab brand while introducing a softer, more feminine aesthetic to reflect the occasion. Through exploration of color palettes, typography, and layout treatments, I created a refined, elevated, and typography-driven design system. The visual language was carried consistently across all event touchpoints, including the RSVP invitation, menus, signage, and on-site environmental graphics, resulting in a cohesive and immersive brand experience.