JustFab and ShoeDazzle are membership-based fashion brands designed for trend-conscious shoppers, offering exclusive monthly collections, personalized recommendations, and VIP member pricing across footwear and apparel.

Each month, both brands launched a curated collection supported by an integrated digital campaign spanning web, email, and social media. These campaigns were designed to highlight new arrivals, align with seasonal trends, and drive member engagement by encouraging customers to redeem their monthly credits and shop the latest collection.

My Role: Collaborated closely with the Art Director and VP of Creative to develop and execute monthly campaign concepts. My role focused on designing visually cohesive digital assets that translated the campaign narrative across multiple channels while maintaining brand consistency. Through strategic use of typography, layout, color, and imagery, each campaign delivered a distinct seasonal story tailored to the brand’s audience and merchandising goals.